By viewing change and transformation as opportunities rather than threats, startups and high-growth firms can take advantage of new possibilities, pivot their strategy in response to changing market conditions, and adopt new technologies to help them streamline operations, improve efficiency, and drive growth.

It’s essential to have a clear plan for scaling your business. Here are strategies to help your business thrive.

1 – Ensure a product-market fit: Focus on understanding your target market, competitive landscape, and growth goals to increase your chances of achieving a good product-market fit and avoid the 34 percent failure rate many firms experience.

2 – Secure funding: Scaling a business often requires additional funding. Explore different sources of financing, such as angel investors or crowdfunding—and venture capital and private equity once you’re more established. As a startup, be prepared to present a clear business plan and demonstrate the potential for growth and profitability.

3 – Build a solid team: As your firm grows, building the right team to support the growth is essential. In fact, 18 percent of startups fail due to team and HR-related issues. Hire slowly and don’t be afraid to cut someone if they are not right for your business. Attract and retain employees and executives passionate about your mission and values with the skills and experience to help your company succeed.

4 – Develop a strong brand identity: The lack of a strong marketing strategy causes 22 percent of startups to fail. A strong brand identity can help your startup or high-growth company stand out in a crowded market. Ensure your brand messaging is consistent across all channels and platforms, and invest in high-quality branding and design.

5 – Embrace technology and prioritize innovation: Encourage creativity and innovation within your organization, and stay current on emerging industry trends and technologies. Look for ways to automate processes, streamline operations, and leverage data analytics to make informed decisions. This includes tracking customer acquisition cost, lifetime value, and churn rate metrics and trying different marketing and sales tactics to see what’s most effective.

6 – Concentrate on culture: Maintain a strong culture that aligns with your values and supports your mission. Invest in employee engagement and retention strategies. Cultivate a culture of curiosity and continuous improvement and invest in ongoing training and development programs and executive leadership coaching to help nurture talent from within. Develop a growth mindset by being open to feedback, taking calculated risks, and embracing failure as an opportunity to learn and pivot.

7 – Focus on customer experience: 22 percent of startups fail because they did not implement the correct marketing strategies. To grow your business, you must attract new customers and keep your existing customers happy, which means you must prioritize the needs and preferences of your customers. Invest in customer experience initiatives—personalized marketing, proactive support, and customer feedback programs—and marketing and sales strategies that help you reach your target audience and prioritize customer service and support.

8 – Develop scalable systems and processes: As your company grows, develop systems and processes that can scale with it from accounting and finance to HR and operations. Automate tasks wherever possible to free up time and resources for growth-oriented activities.

9 – Invest in change management: To navigate change and transformation effectively, have a clear change management plan that identifies key stakeholders, defines goals and timelines, and communicates changes effectively. Communicating clearly and often with employees, clients, and customers is essential. Be transparent about what’s happening, why, and how it will impact different stakeholders.

10 – Build strategic partnerships and seek mentorship and support: Collaborating with other businesses can help you reach new audiences, expand your product offerings, and access new resources. Identify potential partners who share your values and goals, and explore ways to work together for mutual benefit. Seek mentorship and support from other entrepreneurs, investors, and business leaders who have been through similar experiences.

Change often comes with unexpected challenges and opportunities. By following these strategies, firms going through a transformation or growth can position themselves for long-term success, achieve their full potential, and stay ahead of the curve. Stay agile and be willing to pivot your strategy to remain competitive and relevant. Be sure to celebrate wins by recognizing and rewarding progress to cultivate a culture of positivity and resilience.