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Communicating Corporate Culture Through Employer Branding

While an organization’s culture is only one component of its employer brand, it’s one of the main reasons why job[...]
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Employer Branding

5 Social Media Mistakes That Are Playing Games with Your Employer Brand

by Kristen Fox, MBA, PCC, CPCC, CPQC
It’s time employers spent a little more time reflecting on what their brand is telling job candidates—and that means understanding how your audience feels about your company. Every employer has a company brand that communicates its culture, employee value proposition, and overall vibe. Unlike products and services, though, employer branding is often overlooked. A great […]
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